Assignment: Strategies & Long Range Plans
Read (Ch 11,12)

Module 5: (cont.)

Read Chapter 11,12)

A31: Document the Critical Issues Facing the Enterprise over the next 3-5 years for the coffee enterprise (click on image above)

Find a completed example link below NPSYP

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  • Begin MOD 5 activities , due NLT  Week 14

  • 00/00/00 Last date to drop with a "W"

Coffee Enterprise  Get the Word Out

Managing Financial Resources

click on image


Week 13 To Do - Module 5



A34: Document a Promotional Campaign around Product-Place-Price-Promotion including a social media component. 

The Market sets the Price
Eliminate ALL money losing activicies - "0" budget every year

1. Intimate understanding of the basic transaction

2. Revenue Certainty

3. Reject the notion that "you have to spend money to make money"

4. Identify profitable customer transactions

5. Eliminate non profitable transactions

6. Baskin Robbins 31 revolving flavors (profitable)

7. Link your activities (MBO's Management by Objectives) to your Market Based Strategic Plan

8. Maintain an intense focus on "positive cash flow"

9. "Cash is King"


Create a MGMT 80 Promotional Campaign - Use the above LBCC Promo Mix as an example.
Schedule Picture/Video Production