Read (Ch 11,12)
Module 5: (cont.)
Read Chapter 11,12)
A31: Document the Critical Issues Facing the Enterprise over the next 3-5 years for the coffee enterprise (click on image above)
Find a completed example link below NPSYP
Begin MOD 5 activities , due NLT Week 14
00/00/00 Last date to drop with a "W"
Coffee Enterprise Get the Word Out
Managing Financial Resources
click on image
Week 13 To Do - Module 5
A34: Document a Promotional Campaign around Product-Place-Price-Promotion including a social media component.
The Market sets the Price
Eliminate ALL money losing activicies - "0" budget every year
1. Intimate understanding of the basic transaction
2. Revenue Certainty
3. Reject the notion that "you have to spend money to make money"
4. Identify profitable customer transactions
5. Eliminate non profitable transactions
6. Baskin Robbins 31 revolving flavors (profitable)
7. Link your activities (MBO's Management by Objectives) to your Market Based Strategic Plan
8. Maintain an intense focus on "positive cash flow"
9. "Cash is King"