Read (Ch 4,9,10,11)
Chapter 4 Business Planning
Chapter 9 Marketing Fundamental
Chapter 10 Marketing Tactics
Chapter 11 Sales & Distribution
Module 4: Outside the Box Read Chapters, 4,9,10,11)
A31: Document the Critical Issues Facing the Enterprise over the next 3-5
years for the coffee enterprise (click on image above)
Find a completed example link below NPSYP
Customers Willing to Pay for Basic Set of Needs (convince them to expand their needs)
Continue Mod 4 activities, due NLT Week 12
00/00/00 Last date to drop with a "W"
Coffee & Patrick's Law
Week 11 To Do - Module 4 - Marketing et al
A32: Write down the plan to create and sustain revenue certainty over the next 3-5 years.