Assignment: Establish Commercial Value of Enterprise
Read (Ch 4,5,6,8)
Chapter 4 Business Planning
Chapter 5 Your Customers & Target Markets
Chapter 6 Competitive Analysis
Chapter 8 Financing
Module 4: Outside the Box Read Chapters (4,9,10,11)
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Marketing is an Ongoing Process
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Hot Topics
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Begin Work Mod 4 activities, due Week 11
Coffee Basic Transaction $
Marketing Process
(click on image)
Week 10 To Do - Module 3 - Financing
A25: Write down the basic P&L for a single coffee transaction.
