Assignment: Establish Commercial Value of Enterprise
Read (Ch 4,5,6,8)

Chapter   4   Business Planning

Chapter   5   Your Customers & Target Markets

Chapter   6   Competitive Analysis

Chapter   8   Financing

Module 4: Outside the Box   Read Chapters (4,9,10,11)

  • Marketing is an Ongoing Process
  • Hot Topics

  • Begin  Work Mod  4 activities, due Week 11

Coffee Basic Transaction $

Marketing Process

(click on image)

Week 10 To Do - Module 3 - Financing

 

 

A25: Write down the basic P&L for a single coffee transaction.