International Business

Evidenced Based Instruction

Our Beliefs & Schedule
Assignments & Tests

It is our belief that an environment that fosters effective levels of creativity, autonomy, cohesion among colleagues and discipline that promotes responsibility is the most productive for creating and sustaining exceptional  performance.

James A. Mucci, MBA 

Pepperdine University Presidential Key Executive MBA

B.S. United States Merchant Marine Academy Licensed Merchant Mariner

Managing Director EWH

President Pacer  W&D

Executive VP Units Companies

VP Marketing APL Domestic

COO Tiger Intermodal (Fedex)


The Global Entrepreneur

Taking Your Business International 3rd Edition - James F. Foley

ISBN 978-0-9753153-1-6

Make sure your email is registered with LBCC Peoplesoft System!

Make sure you put IBUS1 + your LBCC registered name in the subject line of your emails

Each week will cover both basic material for a 100 course & more advanced material for students looking for additional challenges. 

Green = Reading

Red = Assignments & Tests

Blue = Links

Weeks 1-1
Assignments & Tests

Think Globally & Participate

LBCC Business Department

A1: Student Survey: (1) What do you want to get from this class? (2) How can the instructor help you meet your expectations? (3) What excercises do you find most productive? (4) What inspires you to return to class & participate? 

A2: What are the benefits of expanding globally?

Read Chapters 1 & 2

Sir Ken Robinson on Creativity

" The most important thing a company can do is hire the smartest people possible then give them the resources to transform their ideas into reality." Bill Gates 

Week 1-2
Assignments & Tests
Going Global

Class Group Assignment: Which statement is factual -supported by empirical evidence.

  • Tax cuts for the wealthy create significant middle class jobs @ $25 per hour

  • Tax cuts for the wealthy do not create significant middle class jobs @ $25 per hour

  • Provide the source of your evidence

Read Chapters 1 & 2 "Why go Global" &  "When is a Company Ready to Go Global?"

A3: What negative effect can globalization have on labor cost and labor standars?: 

A4: What is a citizen's global responsibilty?

Going Global
Week 2-1
Assignments & Tests
Going Global

Read Chapters 1 & 2

Why Go Global?  Sales to Other Markets, Diversification and Reduced Risk, Avoid Changing Domestic Conditions and Access to Lower Cost Structures

When is a Company Ready to Go Global? Management Commitment, In-depth experieince with the Product or Service, Adequate Cash Flow and Capacity and Capability to Produce International Products or Services 

A5: Should the USA invoke higher import tariffs to protect higher cost lower skilled US labor? Explain.

What the 1% doesn't want you to know - Paul Krugman

Top Global Brands 2006

1. Microsoft

2. GE

3. Coca Cola

4. China Mobile

5. Marlboro

6. WalMart

7. Google

8. IBM

9. Citi Bank

10. Toyota

Top Global Brands 2016

1. Apple

2. Google

3. Microsoft

4. IBM

5. Visa

6. AT&T

7. Verizon

8. Coca Cola

9. McDonald's

10. Marlboro

Week 2-2
Going Global
Assignments & Tests

Read Chapters 1 & 2


A6: What are benefits of Trade Agreements?

Remember the 4 P's 
1. Product
2. Place
3. Price
4. Promotion
Comparative Advantage
Selecting Foreign Markets
Employers have also placed a greater value on higher education, leaving in the lurch those who have only high school degrees. The unemployment rate for college graduates is a low 2.4 percent, while 5.1 percent for high school graduates and 7.1 percent for high school dropouts.
Trans Pacific Under Sea Internet Cable Faster delivers 60 terabits per second of bandwidth using low-loss fibre cables
Week 2-3
Assignments & Tests
Foreign Markets & Data

Read Chapters 5 & 6

A7: Define the global strategic planning process

Week 3-1
Assignments & Tests

Read Chapters 5 & 6

A8: What is a trade mission?

A9: What are some of the ways to identify potential international customers?

Foreign Markets & Data
  1. Machines, engines, pumps: US$205.8 billion (13.7% of total exports)

  2. Electronic equipment: $169.8 billion (11.3%)

  3. Aircraft, spacecraft: $131.1 billion (8.7%)

  4. Vehicles: $127.1 billion (8.4%)

  5. Oil: $106.1 billion (7.1%)

  6. Medical, technical equipment: $83.4 billion (5.5%)

  7. Plastics: $60.3 billion (4%)

  8. Gems, precious metals, coins: $58.7 billion (3.9%)

  9. Pharmaceuticals: $47.3 billion (3.1%)

  10. Organic chemicals: $38.8 billion (2.6%)

Top 10 US Exports 2015
Top 10 US Imports 2015
  1. Electronic equipment: US$332.9 billion (14.4% of total US imports)

  2. Machines, engines, pumps: $329.3 billion (14.3%)

  3. Vehicles: $283.8 billion (12.3%)

  4. Oil: $201.2 billion (8.7%)

  5. Pharmaceuticals: $86.1 billion (3.7%)

  6. Medical, technical equipment: $78.3 billion (3.4%)

  7. Furniture, lighting, signs: $61.2 billion (2.6%)

  8. Gems, precious metals: $60.2 billion (2.6%)

  9. Organic chemicals: $52.1 billion (2.3%)

  10. Plastics: $50.2 billion (2.2%)

Test 1

  1. Build sports car

  2. Use that money to build an affordable car

  3. Use that money to build an even more affordable car

  4. While doing above, also provide zero emission electric power generation options

  5. Don't tell anyone.

TESLA's 10 Year Plan
Selecting Foreign Markets
Week 3-2
Assignments & Tests
International Culture, Products & Pricing

Read Chapters 10 & 11

A10: In doing business, what critical knowledge should someone have about your culture?

Most Popular Foods

* Italy - Pizza

* Ireland - Farmhouse Cheese

* Japan - Ramen

* Phillipines - Luchon (roasted pig

* Sri Lanka - Pittu (mixture of fresh rice meal, very lightly roasted and mixed with fresh grated coconut, then steamed in a bamboo mould

* Egypt - Ful wa Ta’meya (Fava Beans and Falafel)

*Panama -  Bollos: corn dough wrapped in corn husk or plantain leaves and boiled. There are two main varieties: fresh corn bollos (bollos de maíz nuevo) and dry corn bollos. The dry corn type is sometimes flavored with butter, corn, or stuffed with beef, which is called bollo "preñado" (lit. "pregnant bollo").

* Canada - Donuts

*Poland - Pierogi (Dough filled with cheese, potatoes, onions, cabbage, mushrooms, meat)

*New York - Hot Dog

* Chicago - Cheese Pizza

* New Orleans - Jambalaya

* Hawaii - SPAM- 

Week 3-3
Assignments & Tests
International Culture, Products & Pricing

Read Chapters 10 & 11

A11: Describe a personal cultural business experience 

A12: Describe the relationship between US Currency and the currency of your partner country.

The Big Mac Index - Purchasing Power & Currency
Week 3-4
Assignments & Tests
Foreign Market Entry & Logistics

Read Chapters 7 & 14


A13: Explain the easiest way to enter the global marketplace. 

Global Supply Chain


Draft Project Due 

Week 4-1
Assignments & Tests
Foreign Market Entry & Logistics

Read Chapters 7 & 14

A14: How would you create a highly reliable cost effective international logistics advantage

Week 4-2
Assignments & Tests

Read Chapters 21 & 22


A15: Explain how technology is changing global trade. 

A16: Explain how you would manage a multi cultural business process.

Technology & Process Change

Most Important Inventions of the 21st Century

Bluetooth, Nintendo Wii, IPhone

IPod, BBC IPlayer, Amazon Kindle

Artificial Heart, Google Android

Firefox, Spotify, 4G, IPad

Skype, Nissan Leaf, IBM Watson AI

Facebook, Google Driverless Car

YouTube, Tinder

Week 4-3
Assignments & Tests
Technology & Process Change

Read Chapters 21 & 22


A17: What pace should you set for international growth and why? 

Week 4-4
Assignments & Tests
International Marketing

Read Chapters 18, 19 & 20


A18: List options for multiple international sales channels 

"In every instance, we found that the best-run companies stay as close to their customers as humanly possible." Tom Peters

Read Chapters 18, 19 & 20


A19: List several promotional tactics for international products/services. 

Week 5-1
International Marketing

Read Chapters 18, 19 & 20


A20: Explain logistics role in satisfying international customers. 

International Marketing
Week 5-2
Assignments & Tests
Assignments & Tests
Week 5-3
Assignments & Tests
Bringing it All Together


Sales Channels and Promotion
Comparative Advanyage
The 4 P's
  • Product
  • Place
  • Price
  • Promotion
Student Alumni Support
Market Segmentation